Jiji Acquires Cars45 as Part of Plans to Diversify its Business

One of Africa’s largest e-commerce platforms, Jiji has acquired cars45, an online marketplace for people to buy, sell or swap used cars. This is part of Jiji’s plan Jiji to explore a different business model from classified for the first time since its launch in 2014. This transaction will be the first of its kind since 2014 that Jiji will explore a business outside its usual classifieds model, which has brought it profitability according to the company.

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