50 African startups Secure Free-Equity Funding From Google Leave a comment

Google has awarded fifty African tech startups equity-free funding for Startups through its US$3 million Black Founders Fund Africa. The funding is part of Google’s racial equity commitments announced in June 2020. The fund supports early-stage black-founded startups on the continent in order to bridge the existing fundraising gap for black startup founders in Africa’s fast-growing technology landscape.

Aside from the grant funding, the 50 selected startups also receive Google Ad Grants and Cloud credits, as well as support from experienced experts at Google. Google is working with Co-Creation Hub, a leading tech community hub with a presence in Yaba, Lagos, Nigeria, Kenya and Rwanda, to distribute the funding to the selected companies across Africa.


Twenty-seven of the funded startups are from Nigeria. They are;

For the E-health category, we have Babymigo, Emergency Response Africa, GeroCare, My-Medicine, Whispa,Medsaf, ,Lifestores, Chekkit,mDoc Crop2Cash (Agri-tech),

For Fintech, we have ; CredPal, Curacel, ImaliPay, Touch and Pay, Reach, Send, Shecluded,and TradeBuza

For the data collection tech category, Formplus was the only start up considered while Tix Africa (events), Gradely (ed-tech), Hitch (ed-tech),Gricd (energy) were also listed in their various categories.

Pickmeup (transport)Treepz (transport) were considered for the transport tech category while for retail tech, Shopa Bumpa were also considered.


Eight are from Kenya. They are – Amitruck (logistics), Angaza Elimu (ed-tech), AquaRech (agri-tech), Finplus (fintech), MarketForce (retail-tech), Pezesha (fintech), Raise (fintech) and WorkPay (HR) – and another six from South Africa: Akiba Digital (fintech), Khula! (agri-tech), Kudoti (waste management), Oyi (e-health), Pineapple (fintech) and Whoosh (fintech).


Three are from Ghana (Grow For Me, agri-tech; Tendo, retail-tech; WayaMoney, (fintech), and two from Rwanda (AC Group, logistics; and Bongalo, travel).

Senegal, Zambia,Ethiopia and Cameroon

Senegalese logistics platform Paps was also considered , while Cameroonian e-health startup Infiuss Health, Zambian fintech Lupiya, and Ethiopian home services platform Taskmoby were also recipients of the grant

“We are proud to have been selected for funding and support by Google’s Black Founders Fund. Finplus is building a new kind of credit and commerce infrastructure for emerging markets, which is incredibly ambitious work in largely uncharted territory. To succeed we must employ a creative mix of both old and new technologies in innovative ways,” said Finplus Chief Executive officer (CEO) and Co-founder Kageni Wilson.

“Several enablers are Google technologies and beyond the funding, cloud and marketing resources we are receiving from Google, we look forward to collaborating closely with their talented creators to push the boundaries of what these technologies can do on the continent when applied in novel ways.”

“Our mission is to put more money in women’s hands and adopting more advanced technology will allow us to reach more women. We are super excited about this grant, as well as the mentorship and support that comes with it. We look forward to all the meaningful impact it will make for the women in our network,” said Ifeoma Uddoh, founder and CEO of Shecluded.

“At Shecluded, we are seeing firsthand the urgent need for women to easily access key financial growth services. We believe that an advanced technology platform will go a long way to improve our ability to reach and provide these important resources to more women across more regions/locations.”

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